To design and develop an ecommerce WordPress website for an art school. The websites primary function is to advertise and sell art courses. It was essential that the site was optimised for SEO.
Woocommerce was the best option for the ecommerce although a large amount of customisation was required to allow people to book courses instead of purchasing them. Deposit, registered interest and waiting list features were also added as well as customised course filtering and bespoke templates.
The content management on the site was setup to dynamically populate multiple areas on the front end from a single editor on the backend, including automatic PDF creation for downloadable course information packs.
The design was kept relatively simple, but elegant with a single feature colour and font pairing to match the branding.